101 Ways to Promote Your Web site, 5th Edition

Buy the original books to support the authors!	Book Title	:	101 Ways to Promote Your Web site
	Edition	:	5th
	Author(s)	:	Susan Sweeney, C.A.
	Page	:	455 Pages
	Year Published	:	2005
	Publisher	:	Jim Hoskins
	ISBN	:	01-931644-35-7
	File Size	:	9.55 MB

Book Description:
Over the past few years there has been literally a tidal wave of companies building Web sites. This phenomenal boom in Web site creation and online traffic has intensified the battle for the consumer’s time and attention. A secondary component or required follow-on to Web site design involves developing comprehensive online marketing strategies to capture online market share. The need for information and advice on developing Internet marketing strategies is tremendous.
    Building a Web site, however, is just the first step. Driving business to your site takes knowledge, planning, time, and effort. If you are intent on maintaining a competitive advantage, then you need to build the traffic to your site by implementing an effective Internet marketing strategy.
    Whether you are an experienced marketing professional or are just dreaming of starting your own Internet business, you will benefit from the information contained in this timely book. 101 Ways to Promote Your Web Site offers comprehensive, hands-on, step-by-step advice for building Web site traffic using hundreds of proven tips, tools, and techniques to achieve optimal results. You will find out how to:

• Make your site unique
• Attract new visitors and keep them coming back
• Prepare and submit to hundreds of search engines and directories to be listed in the top search results
• Maximize your Web site promotion using meta-indexes
• Pull traffic to your site by implementing a personalized, targeted e-mail campaign
• Develop an effective banner ad campaign to draw the right customers to your site
• Use newsgroups and mailing lists to communicate with your target market and build your reputation
• Hype your company in the media for increased exposure through interactive press releases
• Increase company and brand awareness with webcasting and rich media
• Use one of the most effective Internet marketing tools—links
• Find and use free promotion tools available on the Internet
• Develop your own affiliate or associate program
• Use permission and viral marketing effectively

    You will be provided with a wealth of information on how to use specific promotion, marketing, and advertising strategies to increase the traffic to your site. Entrepreneurs, corporate marketing managers, small-business owners, and consultants will be given a proven method to turn their commercial Web site into an online success.

Table of Contents:
Chapter 1	Planning Your Web Site.
Chapter 2	Your Site—From Storyboarding to Programming.
Chapter 3	Web Site Elements That Keep ’Em Coming Back.
Chapter 4	Spreading the Word with Viral Marketing.
Chapter 5	Permission Marketing.
Chapter 6	Designing Your Site to Be Search Engine Friendly.
Chapter 7	Search Engine and Directory Submissions.
Chapter 8	Developing Your Pay-to-Play Strategy.
Chapter 9	Utilizing Signature Files to Increase Web Site Traffic.
Chapter 10	The E-mail Advantage.
Chapter 11	Autoresponders.
Chapter 12	Effective Promotional Use of Newsgroups.
Chapter 13	Effective Promotion through Publicly Accessible Mailing Lists.
Chapter 14	Establishing Your Private Mailing List.
Chapter 15	Effective Promotion through Direct Mail Lists.
Chapter 16	Developing a Dynamite Link Strategy.
Chapter 17	Affiliate Programs.
Chapter 18	Maximizing Promotion with Meta-Indexes.
Chapter 19	Winning Awards, Cool Sites, and More.
Chapter 20	Productive Online Advertising.
Chapter 21	Maximizing Media Relations.
Chapter 22	Increasing Traffic through Online Publications.
Chapter 23	Web Rings as a Promotion Tool.
Chapter 24	Webcasting and Rich Media.
Chapter 25	Grand Opening Tips for Your Web Site Virtual Launch.
Chapter 26	Effective Offline Promotion.
Chapter 27	Web Traffic Analysis.
Chapter 28	Web Metrics.